Parque dos Arcos
Website created for Parque dos Arcos, a cemetery business in Brazil, focused on improving Google visibility with a neutral, clear, and professional digital experience.
- ClientParque dos Arcos
- CategoryWebsite
- Year2025
- ServiceWebsite Design, Web Design, SEO Structure, Responsive Design
Parque dos Arcos needed a website to improve its online presence and rank better on Google for local search terms related to cemetery services in Caruaru.
The main challenge was to create a website for a sensitive niche without making the experience feel too heavy or melancholic. The site needed to feel neutral, respectful, fast, and easy to navigate.
I created a clean website structure with SEO-focused pages, a consistent visual system, wireframes based on shapes and layout hierarchy, and a neutral design direction. The project helped the business reach the first page of Google for the term “cemetery in Caruaru.”
Project Stages
The process is fundamentalDiscovery
Understanding the business, objectives, target audience, offer, and what the website needs to achieve.
Briefing / Research / Objectives
Strategy
Defining the page structure, user flow, content hierarchy, and conversion path before design.
Site Map / Wireframe / Text Structure
Design
Creating a clean, responsive, and conversion-focused layout aligned with the brand and business objectives.
Figma / UI Design / Responsive Layout
Delivery
Organizing the final design for delivery or creating it in WordPress and Elementor, when necessary.
Deliverable / Style Guide / Implementation
